The teen demographic uses the Web constantly and in very sophisticated ways. They don't want to pay for very much, but if you can find something they will pay for (like ring tones), they tend to spend a lot. Safa Rashtchy, managing director of Piper Jaffray, interviewed five seventeen- and eighteen-year-olds about their relationships with technology.
Oh my goodness you have to hear the end of this podcast enclosure, what Teens want – starts at 15:20 mins and lasts about 8mins. Cant wait to hear the whole thing on IT Conversations really soon.
Generally the thoughts is free is good and there's some thoughts about spyware and advertising. Someone did mention paying artist of the music via iTunes but generally there was no thoughts beyond free download. Although you can listen to it and shake your head in shame, I dont. I use to think exactly the same way. Now at least I'm a little more aware of the issues and the cultural shifts. I'm sure the teenagers on stage will alter there views a little over time. But honestly its refreshing to hear the younger generation talk frankly about there habits.
