Serenity, a cracking example of the long tail?

Serenity now in theaters

So I went and watched Serenity the movie yesterday with a friend and Sarah. And honestly I was very suprised at how entertaining and enjoyable the movie was. A few weeks before I was reading about the movie and how it actually comes from a TV show called Firefly which was cancelled before the 1st season ended. But the upset fans and got together and planned many ways to express there views on the cancelling, including a advert in Variety magazine. Theres a better overview in this wired article titled Serenity Now!.

What I find not so much amazing, but impressive is the coordination of the 1000's of fans. Its so impressive that I was driven to watch the movie and maybe even buy the DVD in the near future. Fox were really not paying attention to the conversation happening in the long tail. And credit to Universal because they must have been, why else would you screen sneak previews of Serenity in 35 cities. Except to thank the loyal fans for a money spinning series and a movie tie in?

I didnt know till I got online again, that all the actors and actresses are the same as in the TV series. And can I just say one of the actresses, Kaylee played by Jewel Staite is one of the cutest women I have seen (next to my wife of course). Dont get me wrong Zoe, Inara and River are also beautiful.

Anyhow, back on topic. We are already seeing a hell of lot more of this grassroots driven influence, like the cluetrain says #57 – Smart companies will get out of the way and help the inevitable to happen sooner. Fox just learned #60 This is suicidal. Markets want to talk to companies.. Let the revolution continue, and dont forget to check out the pictures of the UK premiere online and the personal email from Joss Whedon (the director of both Firefly and Serenity).

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.