Interesting thing amazon seem to be doing on there site. Amazon theatre is basiclly a way of showing off small 5min post-independant films by large names. I heard nothing about it in the blogsphere, but I personally think its just interesting that Amazon is doing this, what is the business model? Maybe it drive traffic to amazon or they can sell extra books off the back of them? who knows, but the short films business is dominated by ifilm and I wonder what they make of the whole thing?