Apple store security in racial profiling hot water

Even Steve Jobs himself would be shaking his head…

Honestly when I first saw this video via the guardian, I wasn’t really surprised.

When I was younger, I was regularly followed by security guards in stores. I knew what it was about but I guess at the time we just boycotted the shop and just went elsewhere. Its the same way I was stopped by the police for many dubious reasons.

Like most countries, Australia has its race problems and this isn’t an excuse and I’m glad the young people captured this all on video. The more of this stuff which comes out into the public domain, the more people have to face up the problems in our modern society.

Dare I mention the way the police are killing black people in the states

… I won’t lie, I did shout inside

…2015 right! How can this still be a thing!!!

Of course this caused a wave of postings and comments across the web, even when Apple somewhat apologised. Although I got to say the companies diversity isn’t exactly great either.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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