What a difference a year makes… Vivid LoungeUK


Fran of Vivid Lounge UK welcomes you with that warm smile, while Sam hides in the Kitchen (maybe to keep his head from exploding)

Over a year ago I wrote a blog post which made me one of the most hated people in my apartment block (islington wharf). It wasn’t deliberately made to piss anyone off but I guess no one wants to hear the truth, specially when things are on the line. Some said I was in-sensitive and my timing was very bad. No matter what they think, I wrote a number of points which I suggested could be to blame for the rapid shutdown of Vivid Lounge.

  1. Engagement with the residents and residents committee…
  2. Get Decor
  3. Environmental factors
  4. Taking feedback on the chin
  5. Celebrate every moment
  6. Its not just about us…
  7. Whats on the menu?

Each one I backed up with some of my own thoughts….

Anyway over the last year or so, I’ve witnessed a place go from closed to busy and delightful.

So what happened? Well frankly they did most of the things I suggested in the blog post. Of course I’m not suggesting I was directly responsible for the transformation but the owner(s) did read the post at least.

So whats changed?

Wooden Tables throughout

The decor of the old Vivid lounge was too plastic and white. It didn’t feel homey and because of that it suffered deeply. Well now the white plastic table/chairs are gone (good thing because they were falling apart anyway) and we have wooden tables and benches. Ok from Ikea but to be honest I and others couldn’t care less. Every single customer who has come in has said great things about the new look. More wood is planned and I’m sure it will be a similar effect.

The bright stark lights are all gone and now theres gentle hanging lights and plenty of tealights/candles. Its really making use of the space better now (at least on the ground floor). The top floor still needs to be sorted out as its basically a store room right now.

Feedback is less welcomed, but only because Sam the owner is convinced he knows everything. I guess its like telling Steve Jobs how to run Apple. And like Jobs, Sam has his own strong opinions which drive the momentum of VividloungeUK. He’s a bit of a perfectionist, so at least he can spot the problems. He also seems to be amassing the right people behind him (including a Fran who was a manager at Starbucks). On top of that the amount of staff has dropped down to about 2 -3 on the weekends and 1-2 during the week. Much more sensible levels of staffing.

Vivid Lounge

Saturday and Sunday before 1pm its possible to get a full english cooked breakfast and its even possible to have it delivered to your door if you call up or leave details on facebook. But there are limitations to the size of the kitchen, meaning the hugely popular vividboxes had to go. Now you have a couple choices from the specials which is every day now. There is also a menu with daily pre-made sandwiches in a fridge you can just grab if your in a rush. When I walked in today, there was some made menus on the table. I hear the full menus are coming real soon but generally you can see what they got from whats on the board and stuff in the fridge.


Theres much more engagement with the other apartments in the area and they even deliver to Milliners Wharf, Vulcan Mills and Chips. Vivid isn’t reliant on just islington wharf anymore, theres a much more local pub feeling and they even play with the local and homemade idea in their branding.

I can’t praise Sam and VividLoungeUK enough (although I wouldn’t do the first one to his face because we regularly takes the piss out of each other). I do wish he got a proper website and there were changes to upstairs but honestly I’m impressed.

Well worth visiting and making your local if your in the New Islington area of Manchester. Look forward to a review update in another year…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.