So its a new (its been running since May) BBC project which is all about open innovation. Every month we put out a brief around a certain product area in the BBC. To date its been to redo the BBC.co.uk homepage, rethink the Weather and Travel services and this month its re-imagine services for the Cebeebies audience.
Every month theres one day of idea studio and the pitches at the end. The idea studio gives people a chance to come together and explore ideas against the brief. Of course you can just go into a corner and develop the idea with yourself or your pre-selected teammates. Its about what ever works to get the best ideas. I find people come with a rough idea and tend to combine the ideas together or build on each others ideas. Open innovation is the key here. After the ideas build up and you’ve had a chance to run through a series of workshops including a end user pitch (or not if you don’t want to). Your now working things up for the pitch to the commissioners and everyone else.
If everything goes well, you get selected and receive a email to say the commissioners would like to see it developed into a prototype. At which, about 2 weeks later, its build studio time.
The build studios are like hack days (our learning from hackdays, mashed and over the air) but they run over 2 days and the end presentation doesn’t receive some token prize, they receive a good daily amount for being there time while developing the prototype. However at the end there is the opportunity to pitch the prototype to the commissioners for more serious amounts of money.
The events take place in Manchester, Glasgow and London which means theres no reason not take part. And that applies to staff as well as externals. Actually theres something quite magically about seeing BBC staff collaborating directly with externals. I’ll be excited to see how things work when one such team go through to the later stages.
It sounds slightly complex but actually its pretty straight forward, and takes the best parts of Innovation labs and Hackdays on a ride.
The BBC is serious about Connected Studio and has pledged a million pounds behind the whole project.
Ralph director of Future Media talked about how he loved BBC Backstage and what we built back then. And to be honest theres a air of Backstage floating through the whole process. For example anyone can register there interest via the BBC Connected blog (no secret handshakes or secret buddy systems just apply). This means you have as much chance as those on the BBC’s official supplier list. Connected Studio has attracted SME’s, startups, hackers and early adopters. Unlike backstage were talking about things which are made for deployment on the live site, so generally theres shorter term innovation (aka less 2 years).
The majority of new BBC Online products are built according to long term product roadmaps and the published commissioning process. However, we believe there’s room here for more disruptive thinking – that is, more experimental ideas that can be pitched, built and delivered to audiences in a faster, smarter way. We would like to hear from agencies and individuals who have fresh, innovative ideas to bring to this event and to seek funding.
So whats my role in the connected studio?
Well thats still being worked out but I’ll have my R&D glasses on when watching the pitches and I’m very interested in the network of people who are doing innovative things and have been to a connected studio.
However, something I can talk about is BBC Connected Social, which are events linked to the BBC Connected studio process.
Like Connected Studio its still very early days and I’m expecting it to twist and change as it matures. But its a good chance for people external to the process because they can’t spare the time, never heard of it or didn’t make it into the process to learn more, network and pick up some really useful knowledge all at the same time. For those on the build studio, its a chance to take a break, network and consider a slightly different take on the prototype there building towards (if they wish).
Its a chance to learn, debate and socialise on topics closely aligned to the BBC’s strategic themes.
The Build Studio for July is centered around CBeebies, and we are running a panel talking about building for the ages of under 13′s. With useful advice and tips from Mystic mobile & Lancaster’s Dr Paul Coulton, BBC’s Games grid Simon Lumb and BBC’s Children’s Jon Howard.
Hopefully we’ll see you at a BBC Connected Studio or Social soon… You know where to sign up and the next brief is around CBBC (Children’s BBC). Hopefully the next social will include a panel of young people talking about there media habits because that is always insightful.