Welcome to mydreamscape.org

a inception poster

I love Inception, there’s no doubt about that….

But what really got me going was the idea of dreams.

So here’s the background

Everyone has dreams but up till now dreams have been very personal. People have them and talk about them all the time to there close friends but up till now its not been something you share socially. Well I say that but actually people do share aspects of there dreams. For example

janeygw‎: @MetsThrifty Are you serious? omg I had such horrid dreams last night too

Clodyyyy‎: You wish you can record your dreams and then watch them later. #DamnItsTrue

collinbeballin‎: I have had so many bad dreams tonight that they have left me praying. And thats some real shit.

PatRobeck1ofHis‎: Goodnight, my friends. Dream good dreams!

ohhdarylann‎: if love is a way out, then please let me in. don’t start, darling, don’t you turn my nightmares into dreams once again

stephalicious‎: Just had a dream @natbat had taken up smoking and I threatened to tell @simonw if she didn’t stop 0_o

Natbat‎: Woke at 5am with panicked dreams. can’t sleep. wonder if I should just get up and have breakfast now. hungry

…. lots more on twitter people talking about there dreams on blogs.

So we share aspects of them with friends, family and even total strangers.

The concept

mydreamscape.org to become the flickr of dreams.

Make dreams social with controls so only certain people can see the parts you don’t want to disclose. Use social tagging to add relevance and additional metadata to the dreams.

The concept in more words

Why not have a place where you can share your aspects of your dreams with other people and of course perform analysis on your dreams?

When I say aspects of your dreams, I mean just that. You should be able to add levels of privacy around aspects of your dream. Bit like how flickr.com only shows you certain photos if your a friend or family. I expect this would be quite difficult to do but it should give you the option of defining certain aspects which are public, private and of course who can see that. Hey would you want your girlfriend to find out you have dreams about a ex-girlfriend every night?

So I expect the gui for that would generate some special but simple xml (I’m thinking about using a subset of XML encryption to hide the information in plain sight) . I imagine it would look something like the modern editors such as Etherpad (colored text to indicate who can see what) but there would be levels of access to tied to the information.

Etherpad

dreams tend to have some sort of structure but its not very defined but there’s no doubt that you can say this is how it started (even if it’s just I’m in a room with no windows) and a middle (a woman talks to me in french which I seem to be able to understand) and a end (she gets up and leaves through a wall, leaving me in the room alone, then I wake up). It may not be clear how you got there or even how it ultimately ends but you could just say I don’t remember to that section.

Obviously there will be the ability to run your dreams through a dictionary of sorts (this may cost) so you can work out what your dream is about. But on top of that there will be tags/keywords will link you to other people’s dreams. So if your dream is about falling off a building, you can see who else has similar dream or even the same dream? Maybe you might find people who are having the same dream but with a unique twist. Heck, you might even find people who are in your dream who happen to be having the same dream! Of course Locations can also be tagged using geo locations, so you can see who else has been having a dream around a certain location. I’d also like to include Times, so you can say if it was night or day. Also people, so you can say I had a dream and he or she was in it. There may be others but that will do for now.

This is really interesting information but when socially put together across many people you got something extra special. Not only can you see trends across dreams but you can also spot how memes start to spread and where they end up.

The other part of this is the ability to write comments or add annotations to your dreams. So certain people (definable list) can add tags or link to other stuff. For example a dream about identity thief might lead back to the new itv tv series “identity” which you might have forgotten about but your friends remember you watched a couple of days ago. A dream about running down endless stairs could be the result of watching inception and thinking/dreaming about the architects role. Basically you can have many people adding analysis to your dream instead of just one so called expert. In actual fact your friends may know you better and where aspects of your dreams come from.

I expect we’ll make the data freely available in the same way Okcupid.com makes stats about its users available.

Hows it going to make money?

  • Pro users – Selling access to the dream dictionary (PRO users) which won’t be a static thing, it will change based on what people say about there dreams. There may also be a limit on how many dreams we hold unless your a pro user which means its endless. Maybe also only pro users can tag other people dreams?
  • Advertising – If your not a pro user, you will get adverts next to the dream your reading. We can also add advertising to the aggregated pages like the one for falling (which I expect will be quite popular)
  • Trending – Although the data will be freely available, there will be different resolutions on the dream data. So if you pay you can get much richer data (obviously depending on the users preferences). I imagine you would be able to work out how many European citizens are dreaming about a certain delegate just before an election. Not only that but if those dreams or positive or negative.
  • Product and locational placements – Maybe a lot of people are dreaming about a certain location or a certain product. If you own that location or product you may want to own that page and make it more like yours? So for example http://www.mydreamscape.org/items/buzzlightyear/ – could be a page about buzzlight year in dreams and have images and links to the item its self. This would also be true of locations too for example http://www.mydreamscape.org/location/europe/london/thamesbarrier – would obviously link to the Thames barrier in London with information taken from Wikipedia.org and other open sources. The information architecture of exactly how this would this work needs to be sorted out.

A Totem

How am I going to build this?

Well I’m not sure. I’ve been looking at things like drupal and existing services such as Facebook to see if I can adapt there system to this purpose. But it looks like it requires some serious development as there some key elements which need work. However I expect once I post this, entry people might think wow nice idea, its got legs I might be interested in either…

  1. Getting involved, so we got a team of people interested
  2. Recommend some software or a service to set it up
  3. Steal the idea and build there own version (fine, but you must give me attribution)
  4. Steal the idea and have me help out on the build process (theres a whole lot more to this idea that what I described above, ask me if you want to know more)
  5. Build a plugin for another service which could supports this

The final word

There are some elements to this idea which may not work such as will people remember there dreams, will be willing to share them, etc but honestly I think its a killer of an idea and deserves to be built. You can just imagine what a resource it could turn out to be… and imagine this scenario…

“you were dreaming about me, but I was also dreaming about you. On the same bloody night? What are the chances of that?”

That would be amazing.

dreams are still very much a unknown or under-tapped process. We all have them even if we don’t always remember them. dream diaries, etc are good but what benefits could come to a dreamers dreams if there crowd-sourced or social? There is a lot of metadata we could add to our dreams, if we had the chance. We could start to really understand our dreams a lot better through the social network of our friends, families or strangers. Heck even if all else fails, it may get people thinking about dreams a lot more and considering what they can do with them. Be it control there dreams or as far as even sharing dreams.

mydreamscape.org and mydreamscape.com could be the start of something massive, remember where you first read about it first…

So who wants to help me make it happen?

Is Design really seedy?

Blackbelt Jones wrote this great post about Seedcamp and the lack of design involvement.

From the Seedcamp about pages:

“There will be a diverse mentor network of serial entrepreneurs, corporates, venture capitalists, recruiters, marketing specialists, lawyers and accountants that will help the selected teams put together the foundations of a viable business.”

How about designers?

Technology plays alone are starting to lose their distinctiveness in many of the more-crowded areas of the marketplace.

Great service and interaction design are on the rise as strategic differentiators for products as diverse as the iPhone and Facebook.

He's right, The only thing desiresable about the iphone is the interface, the technology is under powered or frankly from 2005. Thankfully its not all bad.

The line between hackers and interaction designers is blurring as they start small businesses that are starting to make waves in the big business press.

As I mentioned, my experience of HackDay Europe was that

“It really does seem that the hacker crowd in London/Europe at least is crossing over more and more with the interaction design crowd, and a new school of developers is coming through who are starting to become excellent interaction designers – who really know their medium and have empathy with users.”

This reminds me of my made up position name while at Ravensbourne, Designer/Developer. At the time I design was far too form based while development was far too programming based. Web designer meant you created HTML pages, Information designer meant you didn't actually touch any data or apis and Interaction designer meant you were too focused on art, hanging out in Hoxton and convince your clients they were always wrong. Things have changed for the better. The grey area between design and development
has been intersected by a 3rd force the hacker. So now you get pursuits like hardware hacking, alternative reality games, product user interface hacking. The fact is that its not about the titles, its about what vision you have in your head and how much effort your willing to put in to it.

Business-wise I think we have yet to see what affect the greying of design, development and hacking will have on startup culture.

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What ever happened to Wonderland?

The Dragons, elite business experts standing next to a wall

Update: Although I'm blogging about Wonderland, i dont think much about the content. But I'm not its target audience. I'm writing mainly about the concept and the business of Wonderland not the magazine's content. It would be like me saying Red or Cosmo are not good. I'm entitled to my views but being outside of the target market makes it difficult to judge fairly. aka, do not buy Wonderland just because I blogged it please.

Almost a year ago the BBC series Dragons Den finished its first run. I enjoyed every moment of it and am happy to hear its back on our screens (and online via imp of course). But it makes you wonder what ever happened to those other business ideas which received funding? (Yes the BBC should do a run up on what happened next…maybe even just as a podcast, iptv or something for those people interested) Specially the very much debated Wonderland magazine.

Well after a short dig around, I found a couple of things. A interview after appearing on the Dragons Den. Actually Startups.co.uk has a few interviews with previous Dragon Den entrepreneurs.Then the big news, from this page. Its actually on the right hand side of the site and reads.

By Kate Boulby

Wonderland, the new luxury glossy mag from BBC2 Dragon's Den joint winner Huw Gwyther, went on sale yesterday.

The magazine will initially be priced at £4.95, with a starting print run of 140,000 copies. Publishers eventually hope to sell up to 100,000.

Targeted at both male and female readers, Wonderland will cover everything from fashion, film, music and product design to stage and art. The first issue also features an exclusive interview with The Aviator's film production designer Dante Ferretti.

Dragon Den, which was shown earlier in the year, featured contestants pitching business ideas to the expert “Dragons”.

So I plan to drop into a large WH Smiths and see if I can actually find a copy, get a real feel for it myself. Hopefully I can find a copy and post a few pictures online, till then the flash animation has been updated and restyled so at least its not so ugly, and gives you a rough idea of how the magazine looks.

Finally found it in the local WH Smiths

Wonderland magazine cover

More photos can be found in my wonderland tag stream.

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