Deconstructed is the new artisan?

Diseñador: Juan Esteban Uràn

We were in the offices at media city and over lunch Simon got talking about progress. He never said it but I felt this was calling out of previous discussions about human progress.

Then he said…

Deconstruction is the new artisan

If you swap the artisan for deconstructed it gets interesting

Deconstructed food
Deconstructed cooking
Deconstructed coffee
Deconstructed tea
Deconstructed media
Deconstructed music

So what’s special about deconstruction? Well as most designers know deconstruction is something you are always doing. It drives creativity and performance; but a discussion with simon and roberto boiled down to this thought…

Destruction is the conceptual disassembly of an idea presented in a new realisation.

Realisation can be a product, idea, concept, service, gain, etc. Yes you could call it remix but it’s more… In a recent freakonomics podcast Dubner interviews Ericsson the writer of peak. In the interview he talks about deliberate practice. Deliberate practice being the act of deconstructing what you are doing, why and for a new realisation/direction?

ERICSSON: Well, I think this has to do with the body. If you’re just doing things that feel comfortable and go out and jog, the body basically won’t change. In order to actually change your aerobic ability, people now know that the only way you can do that is if you practice now at a heart rate that is above 70 percent of your maximal heart rate. So it would be maybe around 140 for a young adult. And you have to do that for about 30 minutes at least two or three times a week. If you practice at a lower intensity, the body will actually not develop this difficult, challenging biochemical situation, which will elicit now genes to create physiological adaptations.

DUBNER: Let’s say I’m a crummy piano player, and I want to become a good piano player. For something like that, or for something like writing, or for something like selling insurance, what does it mean to get outside of one’s comfort zone and why does that improve my ability to get good?

ERICSSON: Deliberate practice relies on this fact that if you make errors, you’re going to find ways to eliminate those errors. So if you’re not actually stretching yourself outside of what you already can do, you’re probably not engaging in deliberate practice.

That drive for peak performance no matter how unattainable perfection is; requires people to disassemble or deconstruct what they have done; then rework that part heavily. Out of this comes new insight, ideas and direction. Designers do this all the time, its called the design process.

In the future if its not deconstructed, it won’t be worth considering… Something similar to how artisan is now, but imagine similar in 5 years? Maybe?

Peaktime trains vs Hotels

Overhead power lines

I can happily say I have to date never knowingly paid for a peak time ticket to London.

Even when going back and forth to London from Manchester for those meetings with the rest of the BBC, I just couldn’t do it.

Two questions bugs me around this…

  1. How can Virgin trains charge more than a hotel in Central London (booked within 24hours) for a peak ticket?
  2. Why is there peak time from 3pm – 7pm if you leave London but not the same if you leave anywhere else at the same time?

The current price of an Anytime peak return is £308! This means you can get on a train anytime and return anytime within a month. Even if you don’t need that level of flexibly, the cheapest peak time return tickets are roughly £217. Yes you can get 2 singles but there still roughly a total of £210 and you must go on that train there and back.

An Anytime off peak return is £77.30 with the same return anytime within a month. Giving you plenty of flexibility (just remember to avoid the 2nd peak time).

To be fair all these prices are based on a booking within a month of travelling and are for Virgin Trains to and from London. If you book over a month before the prices do lower and 2 months before can be reasonable. Just a shame the discount fares are not that great.

So saying all that, what I worked out early on while at BBC Backstage was, if you take a off peak train and stay in a hotel, its still cheaper than a peak time train fare. Yes believe it or not, and its not one of those crappy unknown hotels, I mean the likes of Holiday Inn, Ibis, Ramada, etc. So not your elite or boutique level hotels but a good hotel with a good bed and breakfast. Plus I don’t mean booking way in advance, I mean booking within 24hours.

The only issue is you have to give up your night before to catch the off peak train.

For many this is a absolute no way/no chance. Its hard enough going down to London to spend a night or two away from the family, let alone prolong it by adding more time away. I totally understand and who am I to judge, but for someone like myself, this is a great opportunity to save some licence fee, sleep soundly over night in a hotel and wake up early for that 10am meeting. Sometimes I even get the chance to meet up with old London friends on the Sunday, which certainly sweetens the deal some what. At least it doesn’t seem like I’m using my personal time for work then.

Frankly I hate getting up early, and there is nothing better than being able to get up later and still make that 10am meeting, without worry about delays or scrapping for the last seat on a stupidly packed peak-time train.