Adrian retweeted a post from the Guardian about Microsoft commissioning original content and popular stuff like Game of Thrones.
Microsoft’s move into original programming pitches it deep into Netflix and Amazon territory in the battle to control the living room. The company has so far publicly revealed a slate of just six shows that will air on its Xbox games console – including a Steven Spielberg-produced TV series based on its hit game franchise Halo, a documentary on former console giant Atari, and a remake of Swedish scifi drama Humans in conjunction with Channel 4. However, the intention is to build a TV powerhouse.
My instant thought was… what a waste of all that power. Not only processing power but sensors and data. In my opinion, if Microsoft were smart they would commission content which is perceptive. Make it exclusively for xbox users and narrow the gap between TV and Games. For goodness sake they already have the ability to layer graphics over the top of programming using the HDMI pass through!
Its almost a crying shame that they have all this in place but seem doomed to follow the rest of the industry. Specially with all those patents they have in this area!
Disruptive this is not… yes another step towards another stack growing but not a leap forward