The conference was in beta state as LJ Rich announced at the very start. It is a example of the way the BBC is changing. More people within are able to push the organisation the way it needs to go. More risks taken, more gained for the general public.
One of my crazy ideas is becoming true next week! Are you into Music & tech? DM if you want to attend! #BBConthebeat pic.twitter.com/XQPHfJzOcO
— Sara Gozalo (@sara_sgm) December 1, 2014
Beta or not, it was a good afternoon with speakers from across the music industry. Each panel was backed up with somebody from the BBC.
The sessions were centered around the audiences, discovery and metadata. The keynote was given by Mark Mulligan, whom I gather is well known for his blog and writing about the future of music.
It was interesting to hear how the music industry has parallels with the film industry.
Artists need to ‘find their popcorn’
In the audiences panel it was interested to meet and hear from DJ Charlie Sloth and Shazam. There was also a interesting reflection between the Charlie’s focus on the BBC Radio 1xtra audience who may not own a hifis and use their phones for music discovery. Against a talk by Jeff Smith from BBC Radio 2, with audiences who still buy CDs.
In the Metadata session which included Music Brainz, there was a debate about the lack of metadata in music and they only scratched the surface. When it came out that theres not really a well used standard for music classification.
To which I tweeted…
How can the record industry expect us to pay if they can't even be bothered to sort out metadata standards!? #BBCBeat
— Ian Forrester (@cubicgarden) December 12, 2014
In who’s your music dealer? with Spotify, PingTune, BBC R1/1Xtra, the question of algorithms for discovery came into call. But even more interested was the power of the DJ to bring forward music unlike anything else. Something the music algorithms fail at.
.@bbcmusic #BBCBeat conference yesterday w @jimpurnell, @GeorgErgatoudis @LJRICH (nice work @sara_sgm @tw0tw3ntytw0!) pic.twitter.com/ZdghdHRwID
— David Jones 大卫 琼斯 (@djonessays) December 13, 2014
The event was top and tailed with musical demos from many companies and our own BBC R&D UX team showing off the scalable documentary. However there was also, LJ’s impromptu’s play on the piano.
That's nothing @iamjakebailey here's me properly showing off on a piano 🙂 http://t.co/6AgKj0b930 #bbcbeat people, thanks for having me!
— @LJRich Music & Tech (@LJRICH) December 12, 2014
…and live music which I thought was odd, however I really enjoyed the quite unique voice of Layla, one of the many artists who signed up with BBC Introducing.
Layla at #BBCbeat pic.twitter.com/rMMi4syJTU
— Beth Anderson (@betandr) December 12, 2014
All excellent stuff and ultimately reminded me that DJ Hackday needs to happen… Love to team up with BBC Music to consider the future of participation, remixing and music discovery from a slighly different standpoint.