What happens when you put a firestarter in the middle of a load of fuel? Only good things right?
The thing about FUEL which surprised me was how massive the conference was. The production values were huge too. It makes sense from Belgium’s biggest commercial broadcaster. Usually when conferences say 1000 people I expect it might be closer to 700 but FUEL was either 1000 or very close to that. The conference in its 2nd year was a mix of their clients, invited guests from the broadcast industry and 200 broadcast students. All single track with Q&As broken out over 30mins during lunchtime allowing for deeper questions and answers without using up valuable time.
The speakers were great, really interesting talks and great people. There was a speakers dinner the day before the conference which really helps gel the speakers along with the rehearsals. I don’t usually like rehearsals but it was good to see the converted slide deck and also get the superstar dj walk through on the massively long stage. If only they had customised sound tracks, because prodigy’s firestarter would have been perfect.
Dietmar Dahmen made some quite compelling points about creative disruption and getting too comfortable with the status quo. I liked the analogy to superman facing a new world with no grounding. The climax involved sawing a chair with pillows in half on stage with a chainsaw. This simply wouldn’t happen in the UK, I thought as I filmed from my phone…
Cathy Hackl is a xR (VR/AR/Mixed reality) expert who taught herself how to code joined HTC vive as a evangelist. Now shes a xR Evangelist and is one of a few people who has seen Magic Leap but of course didn’t say a single word about it (I hear their NDA is deadly serious). Such a passionate woman and it was a joy spending sometime with her the day before talking about diversity.
Rana June talked about creating and generating emotional human data for better experiences. It was interesting especially with some of the quantified self work I’ve been involved in. Loved to have talked to her more and its a shame I will miss her while in London.
I can’t do justice to all the speakers who made Fuel 2018 incredible, all were great and the format is well thought out and executed. Like Futurefest 2016 I was pleasantly surprised by the pretty much everything. The only down side was Brussels traffic, which the organisers have no control over.