I saw it coming, changes to Mixcloud

Mixing live in the EMFCamp null sector

Today there was a email from Mixcloud.com

Nico here, CEO and co-founder of Mixcloud. Today we’re announcing upcoming changes to Mixcloud:
From December 1st we’re introducing a maximum allowance of 10 published shows for creators on the basic tier.

Why is this happening?

We believe DJs and producers should be rewarded for the skill and creativity that goes into their work. That’s why for over 10 years we’ve subsidized hosting costs and built tools that enable creators to grow and earn money.

We also believe artists should be paid when their music is played. That’s why every show uploaded to Mixcloud is scanned by our content ID system. This enables us to identify the tunes being played and pay royalties to the artists who made them.

Unlike other platforms, we’ve spent years securing comprehensive licensing deals with the major and independent labels to ensure this money is paid to the right artists. We have shouldered these costs in order to create a fair music ecosystem.

Until now we’ve kept our basic tier uncapped. However, as we’ve grown our royalty and hosting costs have risen and we are not profitable. To continue running and improving Mixcloud we need to become more sustainable as a business, and Pro memberships help us cover our costs.

How will you be affected?

On 1st December all of your shows will remain published and available to listeners. But, if you want to make space for a new show, you will need to manually move shows into drafts until you are within the allowance or upgrade to Pro for unlimited published shows.

Fair point but I’m not totally convinced, as it wasn’t that long ago when rewind and track listing became not possible. It was clear to me that I needed to do something ahead of this all, hence why I setup my own webmix garden. I agree it would be great to pay the creators of the music, and using webmotization considered a way to do this.

Maybe this is where I part ways with Mixcloud? Its a shame but like all the people leaving Twitter due to Elon Musk. its just not suitable for me anymore.

I would still like to try that distributed payment pointer system and also explore the notion of distributed charts using DHTs, removing the need for huge amounts of centralised storage.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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