So I get why Google has backed off the smart home moniker and instead begun labeling the connected home as “helpful.” It needs to dial back expectations to something it can deliver. That’s likely to consist of an assistant pulling in device data so it can remind you to lock your front door when you go to bed, or lowering the heat when you leave your home so as to save on electricity. Even things like Amazon’s Guard, which listens for glass breaking to determine if a burglar has broken in, is only of minimal interest to consumers.
Because while these are nice functions, they are not glitzy functions. And they are not going to persuade people concerned about privacy, longevity, added complexity, security, or costs to shell out for connected devices. Another good example of this ambivalence to the smart home could be seen on a panel about smart TVs, connected displays and voice. The panel featured executives from Warner Media and Fox representing the content business. Neither of them were able to offer a compelling reason for being at a show all about the IoT other than wanting to make it easy for people to access content around the house, in their car, and on their phone.
I’ve felt this lack of creativity for a while. Everyone who has been watching this space has. Maybe it’s because the first decade of the smart home has been such a messy free-for-all and we need some space to clean things up, lower expectations, and focus on making devices and integrations usable
That lack of creativity is felt everytime I look at the new silos which are being built. The whole thing is being driven in the wrong direction and ultimately into the ever so cold arms of surveillance capitalism.
Its currently difficult to imagine IOT without some kind of service which is either monetizing or hoovering up data. But its exactly that which holds everything back?