Imagine if media could scale?

People always ask what I do at work or the BBC. I generally and quite flippantly say build the future. It may seem like a bit of a joke but theres quite a lot of truth to it too. One such area of research is around the future of media and storytelling.

I decided with colleagues after the perceptive radio,  the radio needed content of its own. This lead to the idea of a variable length documentary which was first showed at Sheffield Doc Fest, which would scale based on a number. That number could be time, movement, attention, or something else.

Responsive Radio is a new experimental way to make radio content more personalised, relevant and flexible. Responsive radio creates the story you want at the length you’ve time for. And this is just the start of a broadcasting revolution.

Imagine if Serial or any podcast could scale to fit your journey to work? Thats the level of personalisation were talking about here. Non creepy, and actually useful.

The responsive radio (as it became) morphed into a much bigger project and finally you can go experience it for yourselves at BBC Taster. http://www.bbc.co.uk/taster/projects/responsive-radio