How can we ever trust the 5 stacks?

There is a lot to be said about Aral Balkan‘s talk from The Next Web conference (I gather his RSA talk had less technical problems). However I heard and saw it live at Thinking Digital 2014 a few days ago. Like when I heard him talk at Thinking Digital 2013, there was so much I wanted to say in return.

I agree on some level that its about the user experience, I disagree open source and free software is a lie, waste of time and not really free (Aral cleared up the fact he was talking about cost not freedom) Picking the low hanging fruit is certainly entertaining but is unfair, for example Mozilla’s dependence on Google is eye watering but there was no mention of Ubuntu, with their own phone, tablet, TV and computer operating system. I mean Ubuntu totally redesigned their operating environments to work consistently across all of them.

During Thinking Digital most of the people I spoke to after Aral’s talk were unaware of most of the problems. I was frankly a little shocked and annoyed this was news to many smart people. But thinking about it some more, Aral’s calls to action afterwards were missing, so most people just felt like it was hopeless. (Maybe a little scaremongering?) Just what you want to ponder over at lunch time…?

I don’t blame Aral (although it always sounds like I have beef with him always), he highlighted the problem but if he included a few thoughtful practical actions (Although as Aral points out, his main takeaway/action was to create Indie Tech alternatives), it could be less gloomy and less fearful…

1. Read the EULA (End User License Agreement) even skimming it will help you understand whats going on. (although I totally understand how verbose and how hard they are to understand.
2. Take some responsibility for your own actions
3. Take an interest and set your limits for issues like net neutrality, copyright, security, privacy, etc.
4. Support the Open Rights Group (and others fighting for your online rights)
5. Evaluate the services you use on cost in time, cost in privacy and cost in ownership. Everyone has a figure/percentage, if you don’t… get one!

As mentioned in my post from the quantified self 2014, everyday its becoming even more difficult to trust any of the stack/cloud providers. Not only is the EULA changing more times that is reasonable but there’s some seriously messed up (law breaking) things happening.

Google, Facebook and Amazon have shown us again this week why the combination of a quasi-monopoly, vested interests and an inscrutable algorithm can be a dangerous thing for internet users, since it allows them to influence what we see, know and buy.

Don’t even get me started on Facebooks new messenger app which listens and Apple’s EULA which Norway agrees is over convoluted. The 5 stacks just can’t help themselves but comb through our data and when that runs out they want even more. Its certainly the main business model of the early 21st centenary but it doesn’t have to be that way. Very interesting when put in the context of Mariana Mazzucato’s fast paced talk from Thinking Digital 2014.

Even quasi-monopolies can be toppled or made to operate within the realms of public good and moral acceptable. We just need to be smart and work together. This is partly why I’m going to make my way down to Brighton for Indie Tech summit.

Although I’m writing about Aral’s talk again, he’s wasn’t the best of the conference. Sure I’ll go into plenty of detail in the next post.

Update – Jo from Indiephone has wrote a follow up piece about this post clearing up some of my points.