Google released its Chromecast streaming stick nine months ago, but initially limited support to just a handful of apps, including Netflix, YouTube and the company’s own Chrome web browser.
In the following months, a small number of hand-selected apps was allowed on the platform, including Pandora, HBO Go and Hulu Plus.
Developers of other services were able to access a preview SDK and experiment with Chromecast support, but Google didn’t make it possible for them to actually publish their apps to end users. Google executives said at the time that the SDK necessary to add cast support to third-party apps simply wasn’t ready yet, and Chandra told me this week that Google used the time to improve the reliability of the SDK, as well as respond to developers who were looking for easier ways to send media to Chromecast.
Thanks to Jas who tweeted me about the Google Chromecast SDK becoming available via GigaOm.