The idea is quite simple… Download the extra track to your phone or mp3 player. Go to the cinema again and watch the film again with the extra sound track.
Johnson has recorded a commentary track that is meant to be heard in-theater. (Of course, he strongly cautions against listening to it on a first viewing.) Considering that the new film starring Joseph Gordon-Levitt and Bruce Willis has a much higher profile and a plot better suited to directorial untangling than Bloom, Johnson was besieged by requests from fans to repeat the experiment.
The Looper commentary is a totally different track than the version that will be included on the eventual DVD/Blu-ray release. This version is more technical and detailed, meaning don’t expect any anecdotes about how the actors got along or what the weather was like during filming. There’s an introduction up top that instructs users on how to sync up for the optimum viewing experience
The only problem I had was the introduction says to pause and unpause when the tristar logo comes up on the screen. In the UK it wasn’t Tristar, it was something else. Which caused a moment confusion and then a delay. It wasn’t too bad a delay but certainly meant seeing something then the director referring to it a second or so later.
The other thing is the volume… My headphones are a bit low and in the cinema it was sometimes hard to hear the director talking.
Overall it was a good experience and I would recommend it for films like Looper, Donnie Darko, Inception. Yes you can wait for the DVD/Bluray but its like having a friend nudging you with useful facts in the cinema.
Could this be a signal of things to come in the future? Don’t think so but if the syncing is cleared up it could open the door to much more interesting experiences and heck even personalised experiences layed on top of a mass medium. You could certainly see Perceptive Media in such a role…