If this then…. web pipelines are back again?

ifthisthenthat workflow setup for #workbetter tweets

I first read about if this thenon lifehacker today while riding into work on the tram.

If This Then That is a simple to use tool to keep your social networks, to-do lists, RSS feeds, imaging sites, and all your other webapps on the same page.

The core of If This Then That works off of different channels you can use to create your own recipes for sharing by using the basic instruction, “if this, then that.” For instance, you can set it so that if you text message something with a particular hashtag to a specified number, then it will automatically create a note in Evernote. You can also set it to automatically pull your photos off Instagram and save them to Dropbox, send you a text message when you have a Google Calender event, or even send you an email if it’s supposed to rain tomorrow. Provided you’re using one of the 35 different services and webapps currently supported, you can cross-link and integrate them in almost anyway you see fit.

It strikes me as a good stab at what I wrote about in 2006. Pipelines for the web…

That was quite some time ago and I’ve been hoping Conduit would get worked on but things have gone very quiet on that front. Then came along, Ping.FM which was also interesting for slightly different reasons before they got aquired. So I was surprised when I learned about IFTT, so I gave it a try.

So my first pipe or task, useful so I can save links from anywhere just by sending a correctly formatted instant messenger to the right bot.

my first task

I made it into a recipe, then decided to checked out the pre-existing recipes other people have made.

Here’s some of the ones I’m finding interesting…

So right now I’m pretty impressed with iftt but I’m hoping they add even more services soon. Don’t get me wrong the list is pretty huge right now, but I’d like to have some things like NewstoBook, DeskSMS, Top10, Google plus, etc…

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If the guys behind IFTT were smart they would allow people to define the services and the api or intent?
Its certainly on my list of hot tech…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.