Been meaning to blog about Harry Jones’s next venture for a while…
I was shown a beta of it a while ago and I got to say upfront I’m a close friend of Harry’s and yes I did teach him in university (Ravensbourne college of design and communication). At the time he was doing lots of Flash stuff and singing from the Adobe/Macromedia song book but I slowly broke that down and I kind of remember one day he turned to me and said he gets it (referring to XHTML) not the actual technology (Harry was very smart and picked it up instantly) but the concept of the web being readable to not just humans but to machines and devices.
Anyway a while he launched Top10.co which is a place for all those crazy top 10’s. Top 10 makes it super easy to create your own list but the magic comes when you remix someone elses. What it does is create an instance of the top 10 someone else did and allows you complete control over the list. So in the video above you can see some artificial but funny disagreement over cheesy 80’s action film between Harry and the other co-founder (don’t give up your day jobs to be actors guys….). But as its a instance, its still linked to the original, so you can see an aggregated view of everyones top10.
So interestingly they have catered for both the popular stuff in the actual list but also the long tail in the variety of weird and wonderful lists you can make.
Its all public, so thats great. However there are problems… The first one is the non-ability to embed the top 10 list. I know it supports Facebook and Twitter (in actual fact you sign up using one of them, wheres the openid guys?) but I just want to embed or even copy the information to somewhere which is mine. May seem slightly old fashioned (can’t believe I just said that) but its important. I’d also like to see better use of there blog… When I first saw it I first thought it could be like Okcupid’s OKtrends… You know, “we have 100000 users who picked films of 2010, and we aggregated all the lists together to show the top film choice across all lists is Inception…” type stuff. Right now its just fluff about the company which is a yawn to be frank. Heck even this is the types of films which make it to the top of most film related lists, and here’s the ones which tend to be in the middle ground… Come Harry… Data is the new source code (think I just coined a new saying)
So as a whole I think the concept is good, but it really needs someone to think about uses of the top 10’s. I’d also like to see a format which makes it easily transferable. Like a opml file with top10 extensions… but thats further down the line and I expect most won’t be interested in such a thing. Although when I explain what you can do with such a thing, it gets very interesting… Maybe I harry should pop up one day soon for a chat but he’s one busy son of a gun…
