Before Apple launch what ever…

I wanted to quickly get my thoughts down before the Apple announcement later today.

I can’t see myself buying what ever Apple launches. But we all know that was the case anyway.

If Apple do launch a Tablet device, I will only be interested if it has a colour e-ink screen and costs less that 400 pounds. If its LCD screen then the battery life is going to be a killer, unless it holds 3x more charge per hour that your laptop. Why carry around a tablet which holds the same battery life as you laptop? If its not cheap, it will be eaten up by the small netbook industry or the whole host of smartphones coming on to the market. If its OLED then cool but its not going to be anywhere near cheap. And thats another problem. If its 500 pounds plus, why not just get a laptop? Or even add a nice top of the range netbook like the Nokia netbook or Dell Mini10’s? So could Apple do a crunchpad and get a LCD tablet down to the price of a Netbook? Maybe but the appeal is low. Would it have 3/4g? unlikely, specially after the AT&T burning Apple’s received.

Ok lets say its a Ebook device with E-ink. Well that market is becoming flooded and I can’t really see what more Apple could do in the space. I’m also sure E-ink would frustrate Steve Jobs. So were back at LCD/OLED again.

I had another thought that Apple could do something like a slate which is pretty underpowered when in its default state but when you plug in your ipod touch/iphone it binds the two together for something more powerful. So yeah all your games from the apps store can be played at its full rez instead of the iphone screen rez.  I was thinking they  could do the same using a bluetooth pan (personal area network) but we know Steve doesn’t like Bluetooth. So we’re left with either Wifi or some other new radio technology. Having the ipod/iphone part of the sum seems to cut the costs down quite a bit, plus when your at home it could piggy back off your laptop or other apple hardware.

I do also wonder if this big announcement be the next AppleTV, Apple Stereo or even Lisa? If so, we’d wasted so much time for a piece of crap. The chances are that its not because Apple have been working on this for years and it might be Steve Jobs last major product launch. So it could be something very different like a Apple branded LCD TV, a larger screen movie player or even finally the Apple Pippen (the games console which never came out). There is a thought that Steve Jobs must be surprised by the amount of casual games created on the appstore that the idea of a mobile gaming slate or device. Knowing Steve Jobs, he’ll be using that new standard for wireless digital hdmi system to interface with larger screens.

I guess we’ll find out soon…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and