There's been lots of talk about this new service, which to be clear isn't a google killer. Its not even a search engine its computable knowledge engine, which aggregates knowledge from data around the web and tries to make sense of it then relays the knowledge back to the user. For me Google returns Information while Wolfram Alpha returns Knowledge.
Wolfram|Alpha's long-term goal is to make all systematic knowledge immediately computable and accessible to everyone. We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything. Our goal is to build on the achievements of science and other systematizations of knowledge to provide a single source that can be relied on by everyone for definitive answers to factual queries.
I do wish it had results you could copy and a API or even a feed for results, I mean check out the results for redbull. Sweet but none of the information is actually in text. You can download a PDF but to be honest that's not much use. So technically amazing but the experience needs a lot of tweaking. Step in the direction of the Semantic web? Maybe, maybe not.