Video 3.0 is the future, no really…

Those dabbling with Video 2.5

Doc Searls is such a great thinker, it would be great to see him on stage at a Thinking Digital, Pop!tech or TED.

Video 3.0 is two way. Or many-way. It’s with, not just to. And its “def” is truly high, and not compromised by current channel-defined bandwidth constraints. This is what will disrupt both telecom and cablecom in a huge way, unless they get on the side of all producers — including the people they now call consumers. The opportunities here are enormous. I think telcos are especially advantaged in this sense: telephony is naturally two-way, and has been ever since the 1880s. Now is the time to think about how we return to that in a big way. Telcos may be getting hammered flat right now, but there’s a groundswell underneath there. Just watch.

I've been asked again and again, so whats the future then Ian? and I always say video online. This usually causes a puzzled look. Maybe I should be saying Video 3.0 or maybe a better word would be Participtory Video or even Networked Video? Don't make the mistake of thinking Podcasting video is Video 3.0. Some of it is simply Video 2.0 (dump video online), some of it is Video 2.5. I've not seen anything which says to me Video 3.0 yet. Even Seesmic, Ustream, etc.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and