USBCell sort out your PR campaign

I've been clearing out my junk box recently and found a number of things. One of them was a email from Diana from Moixaenergy aka

Good afternoon,

Please find our press release today outlining Moixa Energy’s new Alkaline Awareness Campaign and ‘CO2 Saver’ USB rechargeable battery solutions.



Then there's a few photos and there press release titled Award-winning British company seeks to educate consumers on the dangers of the disposable battery attached.

I'm sorry this is so lame and lazy on so many levels. Its basically spam and its frustrating because usbcell is actually a good product. Hell I actually own 8 of the AA type. If they spent 1min and typed in a query like this. They would see I'm actually a fan of USBcell, and they could have sent me some batteries. I most likely would have been more likely to check out the campaign and in the end blog about it. I'm going to write back to Diana and suggest she reads the Cluetrain and this blog entry. If Sarah was still blogging, I would suggest Diana look at her blog too.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and