The world’s 50 most powerful blogs – who cares?

I was talking to Sarah our friendly PR woman the other day about all this stuff to do with iPlayer, when I spotted a print out titled The world's 50 most powerful blogs. I launched into a rant about how full of crap these lists are. Just like the Technorati top 100, etc. the Blogosphere has finally grown up and dropped the need for such lists, but mainstream media still thrive on this type of stuff. I mean what the hell does powerful really mean anyway? Are we talking power in numbers of people, reach, hits, advertising revenue, influence or what? Its stupid and we're better off without these popularity contests. I mean how can you compare Engadget to Boingboing? There very different just like the huge long tail of the blogosphere (yes I hate the term too). Its all about personal preference and we're fools if we forget this. Subscribe to what you like, not whats popular. Rant over…

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.