The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of Media Creation, Distribution and Consumption.
I think you will agree, this is certainly a noble cause. And when Chris outlines in detail the root of the group it just gets better and better. I like to think of this group being something like the mix of people who turned out the forever relevant Cluetrain manifesto
The term “Web 2.0” has become a little warn out lately, but it has had an important and dramatic effect on our industry. It has spurred innovation, driven investment and ignited the imagination of the entrepreneurial community.
The Web (2.0 or otherwise), however, is only part of the Media landscape. An important part of course, however Media includes the superset of people, places and things that can co-existing in and around the web to create participation experiences.
Radio, TV, Traditional Media Outlets, News, Entertainment, Movies, Music, Game Consoles etc all have an opportunity to innovate by 'getting social', and each will be impacted by and contribute to the transformative effects of Media 2.0.
There are underlying issues and opportunities however. Issues with fancy names like Aggregation, Attention, Convergence, DRM, Distribution, Engagement, Identity, Participation. These issues need discussion across the perceived Media boundaries and traditional disciplines so that we can all achieve real, integrated results.
To put it plainly, the visionaries, tool builders, emerging social media participants, 'old media' vanguard, investors and marketers all need to speak to each other to help create this opportunity together.
We call this broader ecosystem Media 2.0.
Like the Web, Media 2.0 is about shifting the power from the few to the many. We, the participants, are (or should be) the most important parts of the emerging Social Media. We each have a story to tell and connections just waiting to be made.
The challenge, however, is to help the unsocial media understand how to be social. To help advertisers understand the value of an engaged, trusting participant over a passive audience demographic. To help content creators understand that sharing and remixing is more profitable than DRM and to shine a light on the best innovations and ideas emerging from that very long tail.
Every community needs some help to grow. The long tail has a head, and every conversation needs a topic. So in this spirit, we have gathered a group of people who are passionate about the issues of Media 2.0 to help propel and focus the conversation.
These participants are from a cross-section of disciplines and agendas. Some merely comment, criticize and consult, some develop tools, some live the dream and have started their own Media 2.0 empires and some are fighting from the inside of established media to change the face of ‘business as usual’.