I just got back from the Digital Well Being store in Fulham. I saw so many good things, I'm not even going to try and talk about them here. Instead you can see a load of pictures here on Flickr. But the most interesting thing about Digital well being is the whole concept of digital products being out and available to use and play with. Its not sterile like the apple store and certainly nothing like the dodgy pc world setups. The only stores which comes close is Ikea and Habitat. Anyway to only way to experience the store is to get your ass down there before they move somewhere else and change it around. You can also keep a track of whats going on with the blog they have setup, which needs to be updated.