The next geekdinner will be on Friday 7th July 2006 with the Chris “the long tail” Anderson. If your not familar with the long tail, please do check out The Long Tail, in a nutshell which covers everything in excellent detail.
Chris Anderson is the current editor-in-chief of Wired Magazine, which has been around before many of us were tangled up in the web. Chris first coined the phrase “The Long Tail” in the 2004 Wired article by the same name. And has expanded his thoughts into a book titled The Long Tail: Why the Future of Business Is Selling Less of More (2006). Which you can buy on Amazon or any other good book seller. Before Wired he worked at The Economist, in London, Hong Kong and New York, where he launched there coverage of the internet, while Technology Editor.
Chris will talk about the big-picture consequence of the long tail and detail how our economy and culture is shifting from mass markets to million of niches. He will happily debate about the effect of the technologies that have made it easier for consumers to find and buy niche products, thanks to the “infinite shelf-space effect.” And touch on new distribution mechanisms, from digital downloading to peer-to-peer markets, that break through the bottlenecks of broadcast and traditional bricks and mortar retail.
Certainly not to be missed.
The venue is still to be confirmed, but the date will certainly be Friday July 7thThe venue will be The Bottlescrue, 53-60 Holburn Viaduct, London, EC1A 2FD.. Maybe Chris will even sign or give away a couple of his new books? Don't forget to sign up on the geekdinner site
