Live blogging the mac world announcements

So i'm on the phone with a friend of mine whos sitting at the BBC White City Press launch. I'm able to live blog what I hear. If my blog gets traffic swamped go check out Engadget. Halfway through his phoned died, but I was able to switch to another firend using Skype.

Steve jobs is on about the Apple store and how many people are going in to the stores
Now the ipod sells. 14million ipods sold last year. 42million ipods sold in total. 850million songs sold in total.
TV shows. 8million sold since launch.
New ipod accessory, FM Tuner with remote control for 49dollars
Yuk! Dodge Jeep integration of the ipod
New ipod adverts, something to do with Jazz?

On to the mac, some info about Aperture
Demo of Aperture
Oh Widgets and Dashboard now – 1500 widgets to date
New Apple widgets (like yahoo i guess) for mac OS X 10.4.4.
Google widget, calendars, etc
iLife 2006 now
Music, movies, blogs, podcasts, photos all part of ilife now
Things are much tighter now, so you can make birthday cards, calendars, podcasts and share it all with the net (.mac account)
People can now subscribe to your password protected .mac feed which contains images, podcasts, blog entries
Demo of iPhoto, lots of photoshop recipes type one clicks
Apple invents photocasting? Sounds like a Flickr photostream but using the .mac account (just a RSS feed with photos attached)
iMovieHD demo
New things Themes, real time effects and more audio editing tools
iDVD now takes advantage of Widescreen now
It also supports 3rd party DVD burners which gets a cheer
Garageband. Complete podcasting studio built in now
You can use iChatAV for remote interviews like how podcasts use Skype right now
Demo of Garageband with podcast studio
Steve cracking some jokes while recording his own podcast
Demo finish and Steve plays the funny podcast
Steve jobs changes his tone a little, so he can launch iweb which is a way to share photos, music, movies, blogs and media in one place easily.
Some kind of media browser which allows you to share all the above and view all the above? All done with RSS. (I wonder if were going to get the messy itunes type extensions problem again)
Demo of iWeb, which any browser can view
Lots of Ajax magic
Back to ilife 2006 now, cost the same 79 dollars but now with more apps
Moving on to the .mac account, 1million subscribers
New product iWork, which is like the office suite
Ah at long last, he's talking about Mac computers
Asks how were doing with the new Intel chips, someone walks on (from Intel I guess)
Jobs says Apple are ready. Intel say there ready
Huge cheer
… Yep its here, iMac with iSight and Front row software all running on a Intel chip
Same price too, comes in 17inch and 20inch versions
The chip is a Dual core Intel Pentium
All ilife 2006 and iWork packages running natively on the Intel chips and were demoed on the same machine
Final cut pro, etc will be launched in intel native this march, theres some talk about trading it in too
Quark Express has a native beta available to download
Jobs talks to someone at Microsoft about Office running on Rosetta and how they will develop native versions for the mac
All updates will be available online in March, there is also a commitment to the office mac for at least 5 years
Demo of Office on Rosetta now
Now Photoshop on Rosetta
Talking about Safari now
Other products will change through out the year
Showing a new intel chip advert
Intel pentium in a Powerbook! called a Macbook pro?
Uses the same dual core chips, meant to be 4-5x faster than current powerbooks.
Comes with 15.4inch LCD, iSight and quite thin size
Demo of the Macbook pro
Comes with a IR remote, some magnetic power supply (sounds like a gimick)
Ok price is 1999 dollars for a 1.67gz dual core with iSight and Front row.
Theres a 1.8gz at 2499 dollars too
Intel advert again
Tons of cheers and clapping
Some thanking, Intel, Woz, Jobs and people behind the webcast

All the details are now on the Apple website

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and