In Case of Emergency, call ICE

A Cambridge-based paramedic has launched a national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones. Titled the “In Case of Emergency (ICE)” campaign.

The idea is that you store the word “ICE” in your mobile phone address book, and against it enter the number of the person you would want to be contacted “In Case of Emergency”. In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It’s so simple that everyone can do it. For more than one contact name ICE1, ICE2, ICE3 etc.

Simple and effective… but I decided to added 3 ice's with a combination of home and mobile telephone numbers (defaults set to mobile). Then add how there related to me in the last name section of the contact. So for example ICE1:wife, ICE2:parents, etc…

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and