Match group in full effect, time to rethink online dating

It was a while since OKCupid was bought by Match group/IAC. They then went on to buy POF, Tinder and others.

OkCupid one of my top dating sites has finally dropped a key feature which for me was one of the defining features.

On Friday, online dating service OkCupid introduced its biggest change since its 2009 paid “A-List” add-on package. Starting today, the site’s users no longer see a major data point that has been standard for nearly a decade: the “visitors” tab.

“What’s the value of a visitor?” the company wrote in an e-mail to users. “Short answer: zero.” However, that valuation is shaken up by a follow-up sentence, and it may explain why the Match.com-owned company made the change. “A person who visits your profile and chooses not to follow up with a ‘like’ or a message probably (read: definitely) isn’t worth your time.”

The Visitor feature was key because it allowed you to see if someone visited your profile. Its a really nice feature and useful to understand if someone is interest or not. (there is a way to opt out if you are worried about this feature of course, but you don’t get to see who looked at you).

In short, a user could look through and see who looked at them, which is a potentially quicker path to determining who out there might have actually tapped “like” on you. (Without real-life cues like body language, online dating users can benefit from round-about paths to finding potential interest. As an occasional OkCupid user over the years, I can attest to appreciating any cues beyond seeing what happens when I send awkward, unsolicited “HI HOW ARE YOU” messages.)

Today (Saturday 29th July 2017 1300 BST) I haven’t received the email or the link to visitors is still there in my app and the site.

The statement from OKCupid is such bollox and clearly a sign they want more people to pay them for the A-list (premium service) which will get the feature of course.

I have used the visitor feature when sending a message and seeing if the woman is maybe interested or not. Generally if she looked at my profile, after I sent her the email. Then its very likely shes just not interested in me and thats fine. Its a good indicator rather than the like feature which leads towards a tinder like system.

I also tend to get about 5-7 visitors a week which is a nice place to look for potential matches.

Thus, OkCupid’s statement doesn’t necessarily add up. If a person visits your profile and does follow up with the “like” button, they just might be worth your time, and a “visitor” tab would let you tap “like” in kind and find out. But as of today, OkCupid now only has one option to reveal that information: A-List subscriptions, which cost $19.95 per individual month or $59.70 as a six-month bundle. (“A-List Premium” was introduced years later with an additional $15/month charge and more features.) Free users still “pay” for the site via advertisements, which A-List users can disable.

Once I saw this, I did look at the OKCupid EULA for changes and of course the site.

While OkCupid’s public-facing blog is typically transparent about changes, features, and site-driven research, the company elected to only inform users about this visitor-tab change via e-mail. OkCupid did not respond to Ars Technica’s questions about the changes in time for this article’s publication.

Suspect stuff… or a clear sign the match take over is in full effect now.

How many features have they got left at this point?

— John 🌈 Kershaw (@wardrox) July 29, 2017

John from M14 industries asked how many features have they really got left?

He’s right really…

I think it is time to look elsewhere, as the original OkCupid idea died a long while ago and there is little which makes it better than POF (another Match group site!). At least they still have the visitor option (currently!)

All this drives my thoughts about decentrialised dating again. If I wanted to leave how would I take my profile? Could I take all those questions and answers I spent much time answering? I have had a task for a long while to make my okcupid profile public or duplicate it on a public platform I can control.

The best thing is there is a proposal which went into Mozilla Festival from the ever capable Evan Prodromou about this exact issue.

I realize it seems trivial to people thinking only of press freedom, but romance and sexuality are a huge part of human existence. Almost all major dating sites are owned by a single company (Match.com). It’s an area that requires privacy and gradual disclosure. Open dating systems are fascinating — posting one or more profiles on the open web in a way that preserves your privacy but allows gradual disclosure and connection.

He is dead right!

Some people, especially those married or in long-term relationships; but they have no idea the personal nature of the data being shared and mined by pretty much one corporation which just wants to toy with you and your life. I called it Endemic corruption and I wasn’t mixing my words.

There is an opportunity for something far better and much more useful…

Updated…

I looked at OkCupid tonight and found the notice saying…

We’ve removed visitors so you can focus on better connections
Without the distraction of visitors, you can focus on the people who really want to get to know you. And when you’re focused on those people, your chances of higher quality connections improves.

As I said in a follow up tweet, this is such a load of crap! The justification is just a joke and their blog is lacking in actual data.

Oh @okcupid I hate you!
Removing visitors is just a money/data grab and you know it!
Don't lie about it!https://t.co/MP4ma0bdl5 pic.twitter.com/UfEsoxwK5S

— Ian Forrester (@cubicgarden) August 8, 2017

So one last time before they took the feature away, I was able to grab a snapshot… Goodbye OkCupid visitors

https://www.flickr.com/photos/cubicgarden/36314426271/