Why the ability to understand spoilers is perceptive media interesting

https://twitter.com/Jordan94jb/status/636896487981600768/

Most people don’t really care about spoilers till they are spoiled by somebody or something they read. Its incredibly frustrating to not know something and be in that state of wonder then somebody break it for you. There are many great spoilers out there like, the ending of lost, breaking bad, etc. I remember joking but with a quite a harsh tone for friend and family in hospital not to tell me the end of Lost.

The problem is with all the media channels we have, its more difficult to put yourself in a bubble and discover the media conclusion in your own way. This is something others have thought about a lot and this chrome extension is a interesting take on the problem, unfortunally it only works within the Trakt.tv site.

Trakt.tv but without the spoilers. Titles, screenshots and comments are all able to be obscured by this extension. This extension aims to prevent as many spoilers as possible on Trakt.tv with very customisable options.

Ok nice but whats this got to do with Perceptive Media?

Perceptive Media is most effective when there is a semantic understanding of the narrative, plot arcs and implicit desires of the audience.

With spoilers, if you knew where the audience was up to and how long ago they watched it (both Trakt.tv can do). You can infer what to hold back from them, so they are not spoiled of the next big surprise or twist. You can also let the stuff which isn’t important or seen already pass the filter instead of trying to hold it all back and frustrating the audience.

Basically spoiler prevention paves the way to a understanding of media in the way needed for perceptive media. Today its titles, screeenshots and comments. Tomorrow its popups, adverts, etc. In future how about parts of the news, articles, posts, parody, references to plot twists, etc…?

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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