Tag: touchstone

Particls – now you can all pay attention…

Particls on my desktop

The private alpha ends today. Yep the guys from Faraday Media have made Particls available to anyone who wants it. Go get it now.

For those who don't know Particls is an extensible attention platform. It learns what you like to consume and gives you more of that. I have been using it for quite some time now and have found it very useful.

  • For users: Particls is a filtered news reader or widget that learns what you care about and alerts you to important news and information while you work. More at www.particls.com
  • For bloggers and site owners: Particls allows bloggers and site owners to create a custom version of the application. Particls will share revenue with partners. More at www.particls.com/intouch
  • For developers: Particls is freely extensible by developers. Reach into corporate databases and web APIs to grab and display data in new and interesting ways. More at http://www.particls.com/extensions/
  • How much is it: Particls is a free download with some ads. Later, an ad-free Pro version will be available for a small subscription fee. It is free for Partners to create custom versions.

So Particls is the biggest step forward in the debate over attention. Some of the scenarios people have talked about can be played out in Particls. For example if Particls knows what your browsing about, it can throw up an alert from a site owner suggesting a 20% discount if the person buys that item they were searching for on ebay.co.uk right now. And thats just the start of things.

I once outlined a scenario where Particls is looking at your Microsoft Money account and whats in your Amazon wishlist. It notices you always get paid on the 28th of the month. So through clever logic pops up alerts with discounts for some of your items on your wishlist when you have enough money to pay for it.

This is quite scary but possible. And raises the issue of people taking control of their attention data. Which is where APML fits in perfectly. One of the things which always impressed me with Particls was the ability to look at the result of their I-AM/U-AR engine in XML and adjust it accordingly. This means you can just erase a large section of your personal attention data without too much hassle. It also means you can import from something else like another attention engine or your keywords from your lifestream for example.

So enough chatter, you can download it for the PC here or check out options for the Mac while they develop their native mac version.

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Plumbing for the next web at Xtech 2007

I have uploaded my presentation, pipelines: plumbing for the next web fresh from the first day of Xtech 2007 today to Slideshare.

The general view is that the presentation went down well and made sense. However I think people really wanted to see something which worked instead of slideware.

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I’m a founding member of the Media 2.0 work group

media 2.0 workgroup

I'm proud to announce I'm also a member of the Media 2.0 workgroup, along side people like Ben Metcalfe, Suw & Kevin, Steve Boyd, Chris Saad, etc.

The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of Media Creation, Distribution and Consumption.

I think you will agree, this is certainly a noble cause. And when Chris outlines in detail the root of the group it just gets better and better. I like to think of this group being something like the mix of people who turned out the forever relevant Cluetrain manifesto

The term “Web 2.0” has become a little warn out lately, but it has had an important and dramatic effect on our industry. It has spurred innovation, driven investment and ignited the imagination of the entrepreneurial community.

The Web (2.0 or otherwise), however, is only part of the Media landscape. An important part of course, however Media includes the superset of people, places and things that can co-existing in and around the web to create participation experiences.

Radio, TV, Traditional Media Outlets, News, Entertainment, Movies, Music, Game Consoles etc all have an opportunity to innovate by 'getting social', and each will be impacted by and contribute to the transformative effects of Media 2.0.

There are underlying issues and opportunities however. Issues with fancy names like Aggregation, Attention, Convergence, DRM, Distribution, Engagement, Identity, Participation. These issues need discussion across the perceived Media boundaries and traditional disciplines so that we can all achieve real, integrated results.

To put it plainly, the visionaries, tool builders, emerging social media participants, 'old media' vanguard, investors and marketers all need to speak to each other to help create this opportunity together.

We call this broader ecosystem Media 2.0.

Like the Web, Media 2.0 is about shifting the power from the few to the many. We, the participants, are (or should be) the most important parts of the emerging Social Media. We each have a story to tell and connections just waiting to be made.

The challenge, however, is to help the unsocial media understand how to be social. To help advertisers understand the value of an engaged, trusting participant over a passive audience demographic. To help content creators understand that sharing and remixing is more profitable than DRM and to shine a light on the best innovations and ideas emerging from that very long tail.

Every community needs some help to grow. The long tail has a head, and every conversation needs a topic. So in this spirit, we have gathered a group of people who are passionate about the issues of Media 2.0 to help propel and focus the conversation.

These participants are from a cross-section of disciplines and agendas. Some merely comment, criticize and consult, some develop tools, some live the dream and have started their own Media 2.0 empires and some are fighting from the inside of established media to change the face of ‘business as usual’.

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