What are hyper-reality experiences?

perceptive-media-ethics-dreams-hyper-reality-44-638

I talked previously about mixed reality but the consensus seems to be VR+AR = Mixed Reality… it looks like that ship has sailed and no matter what I say nothing will bring that back. So I have started talking about hyper-reality when discussing perceptive media across objects and things.

You could say its like a theatre cast in your living room and starts to answer some of the questions about perceptive media killing the shared experience. Theres already people hacking things to media, BBC R&D even experimented a long time ago in this area with the famous dalek example and of course the Perceptive Radio was just the start. The second version of the perceptive radio, did actually include more connectivity options to reach out and interact with devices in the local space such as Philips Hue lights, bluetooth devices, etc. It seems so simple but the big difference is they are reacting to the media rather than being thought about at the script/narrative level. With object based media (media+metadata) we can get to level much richer and interesting than ever imagined perviously.

Imagine what would happen if the director/writer could start to specify these type of experiences, the same way a director chooses to show certain characters in certain light, angles, etc. However the big difference is it can be contextual, flexible and scalable for 1 or many more people. How about that for a shared experience?

Of course this  brings up many ethical questions, data dilemmas, and questions about graceful degradation and progressive enhancement for media experiences. But I’m going to side step that in my blog for now. There are too many questions and research is well underway.

Ethics of personal data videos

Hyper-reality (or shall I call it hyper narratives, certainly can’t call it hypermedia) extends the narrative into the real world. This is fascinating because;

I contest this is closer to alternative reality gaming and the very popular immersive theatre works such as sleep no more. A problem with both is the scalability and consistency of experience, but whats great about them is the unique and shared experiences.

The Verge recently did a whats tech podcast which talks about immersive theatre, alternative reality games and the logical future of this stuff. Like the psychtech podcast episode 44, it highlights a lot of my current thinking and how all these things are connected. I always said the Internet of things needs a narrative because right now it all feels to service/utility. Even Google’s home project lacks that human-like narrative.

Internet of things needs a narraive

Some will sniff at this blog post but hyper-reality is the best word I can think of to explain what happens when you mix media objects, physical things, storytelling and context together.

Building virtual worlds is nice, augmenting the real world is better. However in my mind the future is those who explore the cross over of things, devices and media. Can you imagine the incredible levels of immersion?

 

Connected Studio, what a good idea…

News recently has been talking about Ralph Rivera’s Connected Studio.

Mr Rivera is set to announce the creation of a £3m “Connected Studio” project which aims to connect BBC developers and producers with their commercial counterparts, and establish a new technical platform for outsiders to build digital services around BBC content.

Speaking about the plans at the conference today Rivera said “the studio is that space where technology and the creative storyteller come together” and that it “made sense” to “create a connected studio”.

He told the audience this could see the creation of a virtual space and possibly a physical one also.

What a excellent idea…

Just the kind of thing which cuts the gap between, narrative and interactivity. painters and hackers? storytellers and architects? Something which has been crumbling for as long as I can remember.

Think and a Drink with Frank Rose

Frank Rose

Having been invited to join a panel about new forms of storytelling in Gateshead, with Frank Rose in Newcastle. I was looking forward to meeting him and hearing what he had to say.

Frank ran through a bunch of examples of how storytelling and narrative structures have hardly changed over the years. Most I assume is in his book which he was quietly promoting (I bought a copy, even through I admitted to Frank I would end up buying the ebook version and the book would be lent out to friends who are interested).

The event went pretty flawlessly but there was no real disagreement, so hence no conflict. I did find issue with the lady I was sitting next to (Agnes Wilki). Her comment about quality of content I hear a lot from people within the BBC. So I had to point out that quality can be two things (actual pixel quality and the more subjective idea of quality of the overall concept) some audiences care about one over the other and some don’t care at all.

The overall talk was good but really needed more time for the discussion which started but never really got going unfortunately.

Straight after the talk, was food and the food choice was pretty excellent. The only shame was the lack of flat surfaces to really eat and chat. Frank signing his books the art of immersion and I got talking to a bunch of people including Frank’s wife about the differences and similarity’s of the UK north and south with the American north and south. As she asked me about the BBC’s move to the north of england.

Overall the event was good and well worth visiting if your in the North east. Glad to be part of it and I look forward to coming to more of them in the future. Its also worth mentioning Franks blog on the same subject is full of gems.

Frank Rose – The Art of Immersion – Wed 13th April

Art of Immersion

The amazing Herb Kim asked me a while ago if I’d be willing to be on a panel with Frank Rose, as part of the think and a drink session in Gateshead college. Of course I thought about it for maybe a few minutes and agreed. No but seriously this time, I checked out the topic and wondered if I would bring anything to the session. Luckily the subject matter is something I think about a whole lot plus I happen to be writing a technote for Perceptive Media (previously known as Intrusive Media)…

Think and a Drink – The Art of Immersion

We’re delighted to welcome one of the world’s most insightful technology writers, Frank Rose, to the North East in April for the launch of his new book ‘The Art of Immersion’.

In the book Frank explores the future of media, advertising and storytelling. Frank Rose is a long time contributing editor of Wired Magazine (US) and he’s making the long trip from San Francisco especially for the event. As a contributing editor at Wired, Frank has spent the past decade writing about the impact of technology on media and entertainment. Along the way he covered such stories as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, Samsung and the rise of the Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood.

The event will be the next Think and a Drink in the calendar and will be run in collaboration with Wired Magazine, Gateshead College, Northern Film & Media and WW Norton Publishers. Frank will talk about his life and give an overview of The Art of Immersion.

A panel session will follow Frank’s talk and we’re pleased to have some important local figures from the digital world, offering their thoughts and insight into the where we are now and where we’re heading in the digital sector. The panel will consist of Paul Smith, Never Odd or Even, Agnes Wilkie, Northern Film & Media and Ian Forrester, BBC R&D.

There’ll also be the chance to meet Frank during a book signing session and of course as with all our Think and a Drink events, we’ll have networking, food and refreshments.