All I can really say is these guys observations of TV are pretty damn sharp…
Interesting story about how Channel 4 in the UK are pushing for more secondary new media rights from their independent programme producers. I've talked about this for ages, but essentially it can't be beyond the wit of programme producers to hire an ad sales team, and go direct to their audience. They are currently missing out on a large slice of the revenue pie, this would enable them to get some of that. In these early days, call it an online exclusive, create a buzz, sell it to a 'traditional' tv network later. You know when your time is up when you get called 'traditional', huh?
The BBC also gets the retouch treatment, which could become a viable solution for the BBC when geoip finally falls apart. Matt's original screenshot and the new updated screenshot.
Theres no douht we need to deliver to the rest of the world and subscription, advertising, drm and geoip are not the solution. Well to be fair advertising works up to a certain point (i'm sure google will be exploring this more in the future).Geoip works for less-savy internet downloaders, but as we know obfuscation (as in security through obfuscation) is a bad idea and its really a problem waiting to happen when you least expect it.
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