Did Netflix scorched the earth of interactive digital narrative?

Netflix - Black mirror
Bandersnatch

Everyone is talking about Black Mirror Bandersnatch, and to be fair after watching 5hrs 13mins of it seeing every version/variation. Its quite something. But even before it launched there were problems.

I agree its slick but its also very interesting to read Charlie Brooker’s thoughts on the experience of creating it.

Creator Charlie Brooker told The New York Times that he won’t be making more interactive episodes of the Netflix series – so no more difficult cereal choices in the future.
Asked what advice he had for anyone attempting to make interactive TV, Brooker added: “Run away. It’s harder than you think.”

I wonder if Bandersnatch will ultimately cause people to avoid IDNs (Interactive Digital Narratives) or adaptive narratives. It would be a real shame if it did but as Tom says in reply to my thoughts earlier today

I do wonder if Netflix has slightly done some damage by doing something so extreme? Something of a firework which everyone saw and caused a fire as it rained on peoples head?

Maybe James is right along with Tom? Explicit Interactive Digital Narratives has been done to death. You only have to look at the stuff Marian was doing in the mid- late 2000s with shapeshifting media.

I can predict in a year or so time, people will have forgotten Bandersnatch (packed away on a top shelf as James says) but this isn’t good news for all those other productions and experiments which may not be as smart but genuine a pleasure to be part of.

Would funding for IDN dry or boom because of Bandersnatch? Hard to tell at this stage.

What I would like from Netflix is some data/numbers on repeat viewings, paths people take, etc. If I was writing a paper, this would be a good experiment to be in on.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.