I always said Facebook was used for dating, why so surprised?

Facebook dating tinder

Facebook announces dating and some are surprised?

At F8, Facebook’s annual developer conference, Mark Zuckerberg announced a new dating service, simply called “Dating,” that will exist right within the social network’s own app. It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections. The two profiles won’t interact, meaning your Facebook friends won’t be able to see what your Dating profile says. And it should make dating app incumbents like Tinder and Bumble anxious.

Hummmm, really… from previous posts I wrote

When will social networking dethrone online dating?

Facebook is being used for dating… full stop!

Of course I certainly wasn’t the only one writing about this, you only had to look at the way people were using Facebook. I guess you have to give Facebook credit for understanding what its users were doing. That or the amount of data the likes of Tinder & Bumble were using; convinced Facebook that screw Cambridge Analytica, this is a way to get in on the action before its too late? Just as they started to rethink things?

Is Matchgroup worried? They should be, because there attitude for their customers sucks big time and Facebook may scoop in and convince those customers easily. On top of that Bumble is suing them for 400 million. Not a trivial amount…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at cubicgarden@mas.to, cubicgarden@twit.social and cubicgarden@blacktwitter.io

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