Nostalgia is the enemy of progress and they know this?

Vinyl Night

Some of you might think, you wrote about this before? Well yes I did…  but I have even more to add.

I was actually listening to the wired podcast (which recently hasn’t been so great) and they mentioned the Nokia 3310 and a review of the retro phone along with other retro stuff. The later link is worth reading as it links the tech industries retro fascination with our need for nostalgia due to the current political climate.

Our love of nostalgic gadgets comes from the shaky political world we live and brands are using it to their advantage

Nostalgia is an increasingly popular marketing strategy. As consumers, we’ve enjoyed a resurgence of iconic brands and models such as RayBan ‘Wayfarers’, SMEG fridges, Nintendo consoles, vinyl and turntables, Nike Air Max, the infamous Nokia 3310. The list goes on.

“In times of uncertainty, people naturally gravitate towards nostalgic products and experiences,” says psychology professor Sir Cary Lynn Cooper at Manchester Business School. “It gives them a feeling of stability. With the likes of Brexit and Trump continuing the uncertainty of 2016 into 2017, people will be reminiscing about fond times in a more stable world. These times will no doubt have an affinity with certain experiences, brands or products.”

To be fair reading it, its more focused on price points than anything but I do find the amount of people getting into vinyl (although not getting into djing which seems a shame), hollywood remaking old films (although this has always been the case) and of course the retro gaming trend.

Its a interesting point and I’ll refer back to my thoughts previously and I even mention Brexit back then.

I do wonder if its a chicken & egg issue? Is the demand coming from companies or from the people? I think its the people as I imagine nostalga has always been there going way way back

I don’t like these electric light switch things, much prefer the smell of gas lamps?

I jokely imagine? But you only have to think about fireplaces and how people love them. I assume the companies just worked out this is a sure way to sell stuff. Be it retro trainers, 60/70/80’s clothes, 90’s phones, gas lamps, etc etc…

Trainspotting t2's living in the past

There is something Veronika says in trainspotting t2 when Sickboy and Renton are reminiscing about the past. Something like, in her country people think about the future not think about the past.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.