I have recently been talking in quite a few places to get the word out about the great work BBC R&D are doing around the future of media. One of those places was at the Changing the Picture conference in Babelsberg (near Potsdam and Berlin).
They did a quick review of the conference and the panel I took part in was featured. I have to say it was one of the most lively panels which was perfect for the after lunch slot. Oh and theres a few mistakes like me being from London UK, but I’ll over look them.
Ian Forrester, Senior Firestarter Producer at the BBC (London, UK), and journalist Jan Lerch addressed in the Fireside Chat “Feeding the Giants: Storytelling for Social Media Broadcasters” the controversial question whether and to what extent large corporations in the technology sector and social media can establish themselves as new, major actors in the entertainment industry and how content producers can cooperate with them. Forrester introduced BBC’s innovative new strategy of “Perceptive Media,” to be tested in 2017, which allows content to be reshaped based on information about the viewer, creating a unique and profoundly affecting viewing experience. Lerch gave insight into the way technology platforms set requirements for creatives. Nevertherless creatives can push the limits of existing platforms of social media giants in new and exciting ways.