Is the future of user interface design actually, perceptive?

Jason Silva in his latest shot of awe, talks about the paradox of choice we all face with the advances in technology and increase choice. He also mentioned the fast company piece about the trend towards less choice, especially in user interface design.

Companies are catching on quickly. With the realization that data is much more valuable when used with other information, protocol is increasingly being adopted to ensure that data sharing is seamless. With the explosion of both data collection and unification, we’re creating an environment that, while not fully exposed, is at least open enough for information to be meaningfully aggregated.

Taken together in four steps—collection, unification, analysis, and implementation—we have an environment where information is working for you behind the scenes to do things automatically, all in the service of letting you focus on what’s most important to you in work and life.

I have concerns about this along with my thoughts about who/whom is writing the software and what is their opinion?

What Jason and others are talking about is contextual design or as I prefer perceptive design (along with perceptive media). As context only explains half of the solution and frankly anticipatory design sounds like when I first talked about intrusive media.  It will never find the mindshare with a name like that!

I think of Apple products as anticipatory and antihacker. I remember the blog I wrote when I saw Aral talk about user experience at Thinking Digital in 2013.

Perceptive design needs to empower people with  chances and experiences for mastery, not enslave them and ultimately make them feel trapped, lost and cut off from others.