Social dating grows…?

Online Dating Insider had a post about a new generation of Social dating sites…

Social dating, you’re either building a social dating site, you’re on a social dating site, or you don’t know what it means and don’t care.

The friends of friends effect is pretty powerful and to be honest the generation behind me are already using Facebook for social dating. Which begs the question what do the likes of social dating sites such as TheCompleteMe and LikeBright. Bring to the already crowded party?