BBC Worldservice won Sony's first Multiplatform award just recently. The project was the Bangladesh Boat Trip which involved a team of people from across the new media space. Ben Sutherland along with many others internally and backstage's own Premasagar & Annesley of Dharmafly created a complete experience across different platforms. From James Cridland's blog.
As Ben Sutherland says on the BBC Editors blog: If predictions about sea level rises come true, much of Bangladesh will simply be erased from the map. Our aim, therefore, was to hire a boat and use it to travel the long, wide rivers of the country to meet the people most at risk. There were amazing stories […] but not only was the method of getting these stories remarkable, but so was our way of getting it out. We weren’t just using tri-media, and we weren’t just World Service. We were on Radio 5 Live, News 24, Radio Scotland – and on Twitter, iTunes, Google.
In the words of the judges, “it embraced everything from podcasts to GPS and Googlemaps to add value to the listener/user experience and met those listeners where they really lived using third party sites such as Flickr.” They even had the foresight to put those photos under a CC licence, to enable people like me to use them again.
James is right, the foresight to put them under a CC licence but I would also say they went one step further by creating the API for the website. This meant people could look directly at the data underpinning the whole project. How many people did? Who knows, I assume not many. But having the foresight to do this is great and a true testament to the move from Radio to true multiplatform. Excellent work.
I'd better also say I use to work for the Worldservice and have many friends who work there.