The attention economy is only just around the corner

APML logo

One of my proposals for Xtech 2008 was accepted. I submitted two, one around APML and the other around Data Portability. As expected the Data Portability one got dropped, I guess because its maybe a little light and fluffy for a conference like Xtech. So I'll be talking about APML, which hopefully will be up to version 1.0. I'll be covering both the actual XML format but also the practical uses and services which have sprung up since APML.

The attention economy was talked about at the end of 06 to death. Through all the hype, a couple of guys from down-under started to make sense of attention and proposed APML (Attention Profiling Markup Language).Unfortunately little is known about APML and there is a lot of mis-information on APML. As one of the working group members I will run through what it is, its purpose and why its important.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and