Signs of brand loyality, or sadness?

My Adidas A3's

You know things are turning sad when you end up buying one of every Cushion technology by one brand. I seem to own one of every Adidas a3 cushion technology to date. This is totally by chance, it just seems the last 3 lot of trainers I have bought, have all been Adidas and they have all included A3 cushioning but are each slightly different.

The first type were the A3 Strike type (2005), then the ugly twin strikes followed. End A3 era 1. Then the A3 Torsions were made which one'tt come in twins, end of era 2 but you can still pick these up all over the place. Then era 3, with the megarides and twins named ultraride. Which seems to be nothing more than very strong modled plastic in a round hoola-hoop shaped cylinder with a joiner in the middle to make sure they don't break. I kind of prefer them to the Nike Shox, but not these crazy megaride things. Geez, i must be sad, but its been one of those things in my head for a while now – *grin* Don't worry I never bought any crazy trainers like the one linked. Why did I write this post? Well someone was asking me about my new trainers and it got me thinking about the whole A3 thing compared to the Nike Shox. Ah I remember the days when we use to go around popping peoples air bags on there trainers… No longer possible with these range of trainers.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and