Get ready to get #undressed on 15th July?

Ok so I can safely say that thing I mentioned a few times and then went quiet on… (NDA’s , secrecy, etc). Undressed Is coming to the UK on Friday 15th July. As you can imagine and see, I took part in the experiment hence why I couldn’t say anything else about it, but now its got a transmission date.

Of course I still can’t tell everything but all will be revealed soon enough.

There is a blog I wrote on the train home which I’ll post once its gone out. But as I told the production team, I don’t watch TV much and never owned Sky, Cable or any subscription service since 1999 with ondigital. So I won’t actually get to see it live. I’m sure my friends and enemies will fill me in on all the details and I’ll be very aware of the spotlight effect, as I watch myself in the trailer (yes that is me..). It was quite an experience and one heck of a story to be told. But besides the blog I got more plans in store.

It’s interesting to watch the trailer, to see the range of other people they did experiment with. I was always told it would be different ages, different bodies, different genders, etc. So no lies there at least. Because the italian version certainly isn’t so representative.

The spotlight effect in times of the #selfie?

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Having a great little conversation with Alexandra deschamps-sonsino about how she doesn’t like watching herself giving talks and presentations. I expect that applies to most of us (including myself), but I did say this could be the the spotlight effect in full effect?.

…we tend to overestimate how much our actions and appearance are noticed by others, something social psychologists call the “spotlight effect.”

Alex had a look at the wikipedia page about the effect and asked me how does this work with the craze for selfies?

I was totally stumped… I have no idea but some PhD research student needs to look into this… Seems like a fruitful area of research? I’m sure Sherry Turkle (again) would have lots to say about this.