Orange extend Orange Wednesday

Pizza at Pizzaexpress

Wonder what the thinking behind this? I got this on a text today in a text

241: Hi, this week only with Orange Wednesdays enjoy 2 for 1 at PizzaExpress Sun 24-Wed 27 Feb using the same text ticket for 4 days. Terms orange.co.uk/film.

Maybe Pizza Express is making a killing having Orange customers on Wednesdays, so they thought about extending it to other quiet nights? Interesting the cinema offer isn’t also in effect?

Might be useful at some point even though there is no Salford Cinema Club this week.