I recently bought a Xiaomi Mi band because I got fed up of the Fitbit ecosystem not interoperating with anything else I used. You can see evidence of this on the Quantified Self website, with one of the number one querys being how to get data out of the Fitbit ecosystem. Fitbit although useful to see my daily steps wasn’t much more use than that. I didn’t really pay attention to the leaderboards with friends or use the sleep tracking feature (I used the Pebble and Sleep as Android for this). I did like the fact it wasn’t a watch/on a wrist, This was a major selling point for when I’m playing volleyball. When I saw the Mi Band could be attached in a non wrist way, I was sold.
The Mi Band isn’t perfect but I like the magnet system, which is better than the clip Fitbit used.
Anyway, although I moved away from Fitbit step tracking. I also relied on my Pebble smart watch to do sleep tracking (maybe I should enable the step count now I upgraded to pebble 2).
Then I heard the news Pebble is being bought by Fitbit.
Digital health and fitness-tracking company Fitbit has just officially announced that it is buying key assets from smartwatch startup Pebble, after reports emerged last week that a deal between the two was close to being completed.
Fitbit co-founder and CEO James Park said in a release that the company “sees an opportunity to build on our strengths and extend our leadership position in the wearables category.”
Not great news for myself and others… Then the kicker (pun intended) was worst still, knowing Pebble was under some major financial strain. My Pebble 2 was delayed 2-3 months for example but I did get at least. Happy I didn’t get the Pebble time 2!
But Pebble has been struggling to stay afloat financially for the past year, according to three sources, and the new Pebble Time 2 had been delayed. In a statement released on its website this morning, Pebble said that it is “no longer able to operate as an independent entity” and that it had made the difficult decision to shut down the company. It will no longer make hardware. Its newest products, the Pebble Time 2 and Core, are canceled, with refunds expected to go out to Kickstarter backers in the next four to eight weeks.
Existing Pebble smartwatches will continue to work, the company said, but functionality will be reduced in the future due to a lack of support.
Reduced functionality deeply worries me, as the pebble OS is very centralised, although I have seen other operating systems loaded on to the generic enough hardware. Of course others are already thinking the same thankfully.
Do I think Fitbit will ruin Pebble?
Yes I do and this interview certainly confirms some of my fears.
Fitbit hasn’t explicitly said it is making a “real” smartwatch, one with more advanced capabilities than the is-it-or-isn’t-it-a-smartwatch Blaze. But all signs point in that direction. First, the Pebble acquisition earlier this week: Fitbit has said more than once that it bought the company for its smartwatch software platform, not its hardware.
And on Fitbit’s most recent earnings call, Park himself said the company was planning to expand into “new form factors” next year.
Pebble’s timeline and OS was smart and made perfect sense for a smartwatch. I get smartwatches haven’t really kicked off but I did feel Pebble were the only ones which really got a sense of what could be possible. The Pebble core was just the start and I almost bought one myself, I don’t think Fitbit or Apple will really get what’s really possible with this new technology if its open rather than locked into their own ecosystems.
Shame…
I have a blog saved about mainstream’ing, venture capital, startup culture, the long tail and the nature of niches. Still needs some work but this is certainly one of the examples.
Updated
Fitbit confirmed the buying Pebble and they came out and said we got at least a year of functionality.
