BBC Newsnight on Cambridge Analytica

https://www.youtube.com/watch?v=k6Vn45Xt3y8

Was Britain’s EU referendum hijacked by the American alt-right using a technique known as psychographics? Gabriel Gatehouse from BBC Newsnight reports on the data analytics firm Cambridge Analytica.

I’ve said so much stuff about this already but frankly “Overzealous PR?” is total laughable crap! I actually laughed quite a lot when I heard this. Its very clear they were involved (to one degree or not) and like a kid with their finger in the cookie jar, they got caught.