Steve jobs is a tricky figure, theres no doubt about that. When he talks, you can feel the distortion field emerging from everything chosen word he uses. As I’ve always said Steve Jobs and Apple are against choice and therefore freedom. Evidence? Well theres tons this week…
Steve jobs slagged off Android saying Android is too difficult to build for due to many different types of handsets. He then said "Twitterdeck" (yeah I know – think he meant Tweetdeck, has he got any clue about social media? This wouldn’t be a problem if he didn’t use it as a example) was having a nightmare developing for Android.
Steve Jobs’ amateur sleuthing last night brought up that gorgeous TweetDeck chart showing the vast variety of Android handsets out there, which the Apple CEO used to illustrate the "daunting challenge" he perceives developers have to face when creating apps that work across all devices and OS builds for the platform. Only problem with his assertion (aside from Steve calling the company TwitterDeck)? His opposite number on the TweetDeck team thinks nothing could be further from the truth: "we only have 2 guys developing on Android TweetDeck so that shows how small an issue fragmentation is."
Next evidence.
"Let’s talk about the avalanche of tablets. First, there are only a few credible competitors. And they all have seven-inch screen. This size isn’t sufficient to create great tablet apps."
"And this size is useless unless you include sandpaper so users can sand their fingers down to a quarter of their size. We’ve done extensive testing and 10 inches is the minimum tablet size."
"Given that tablet users will have a smartphone in their pocket, there’s no point in giving up screen size. Seven inch tablets are tweeners — too big to be a phone, and too small to compete with the iPad."
What a load of crap, if people want something smaller then the Android tablets are ideal to serve them. In Steve Jobs head, a 12inch tablet might be ideal but for the rest of us, its too big and too heavy to be really useful. Once again choice is the key word here. If you like the idea of smaller tablets, then Apple isn’t offering you the choice. Most iPad users I speak to wonder when the camera version is coming.
Even more crap…
We think this open versus closed argument is a smokescreen that hides the real question: What’s better for users, fragmented versus integrated?
"We believed integrated will trump fragmented every time."
"We are very committed to the integrated approach, no matter how many times Google characterizes it as closed, and we believe that it will triumph over the fragmented approach, no matter how any times Google characterizes it as open."
Android is fragmented, we all knew it would happen but thats not a excuse to give up your choice. I have friends who would like a physical keyboard why penalize them for this? For some people the touch screen isn’t friendly, but steve jobs doesn’t care about them. In actual fact its "Its my way or the highway!"
iOS is closed and google are right to call it so.
Finally in Q&A
One of these days we’ll eventually learn the Android numbers, and I imagine we’ll compete with them for a very long time. But we have very different approaches — ours is to make devices that just work.
Oh yeah of course just work? I’m very sure Android developers are thinking the same. Your not alone in that steve. No in actual fact your only interested in telling people through hardware and software how to live there lives.
Welcome to the steve jobs distortion field…
