The teen demographic uses the Web constantly and in very sophisticated ways. They don't want to pay for very much, but if you can find something they will pay for (like ring tones), they tend to spend a lot. Safa Rashtchy, managing director of Piper Jaffray, interviewed five seventeen- and eighteen-year-olds about their relationships with technology.
Generally the thoughts is free is good and there's some thoughts about spyware and advertising. Someone did mention paying artist of the music via iTunes but generally there was no thoughts beyond free download. Although you can listen to it and shake your head in shame, I dont. I use to think exactly the same way. Now at least I'm a little more aware of the issues and the cultural shifts. I'm sure the teenagers on stage will alter there views a little over time. But honestly its refreshing to hear the younger generation talk frankly about there habits.
Last week we delivered an extra edition of Go Digital through it's podcast stream, and the email response it's generated has been huge! In our last programme we featured an interview with CEO of O'Reilly Publishing and Open Source guru Tim O'Reilly and we decided to put out a tidied up 'full length' interview (17 mins) in addition to the main programme.
The response has been overwhelming, and over the weekend the programme has received around 10 times it's normal weekly email bag, without exception every response in favour of the extra content.
This demonstrates one of the real benefits of the podcast medium, that instead of simply regurgitating radio programmes for Podcast, being able to deliver something different that adds value to our regular broadcasts is something I think our audience will really appreciate.
Well this pretty amazing would you not say? I knew Tim Oreilly was a great speaker but 10x the usual response asking for the longer version or saying how great the interview was. This strikes me as a really compeling reason why podcasts work. There simply not bound to the time limits of radio and they can be super niche or serve the longtail. Actually a few of the emails outlines this perfectly.
Cameron Walker wrote,
Instead of setting the shows up to a set time, like in what your used to on Radio and TV. Podcasts can be from half an hour to an hour to 1.5hrs
Jean-Pierre Morissette from Montreal wrote,
Thank you so much for this idea. The content of this interview was so good that it was a real gift to be able to listen to it all. I call these significant moments.I opens new perspectives, new ways of looking at the world around us to listen to comments like these.
Comment from John Barton in the UK,
Just listened to the exteneded session with Tim O'Reilly.Great use of the technology. The ability to allow the speaker to extend beyond the normal programme time boundary and really get into his topic was well worth the effort. As I use a podcast agregator I got the feed automatically and was able to enjoy this bonus session without any additional work on my part. Looking forward to other extended sessions
Jim Puls from Chicago wrote
Well, I very much enjoyed your interview with Tim OReilly. I found myself stopping the podcast from time to time and backing it up to take some notes. A few months ago I didnt know what a podcast was, and now I find it enriches my life greatly. Its Saturday afternoon in Chicago, and Ive done my chores, and its time to listen to some radio … what I want when I want it. Just before Go Digital I listened to Ockhams Razor from Australia
and added in a email to myself.
As I noted in my email, you and your colleagues are carrying on in the long tradition of informing us all, and deserve our thanks for doing that.
Edwin Boatswain sums the podcast up nicely with,
Thanks for the extra content. It was a nice surpise when this turned up in the feed. I think the edited version of the interview captured his thoughts well, but it was good to hear the whole piece.
NerdTV from PBS do a simlar thing already. They produce 3 different cuts of the same interview. I download the entire show and listen to it while working but now and then glance over at the video running on my laptop. But I have never downloaded the nerdy or juicy parts cuts, i guess its not a big deal when I can simply jump around with the slider myself. Obviously the entire show isnt for everyone and a juicy cut would make a lot more sense if your only generally interested. I wonder how many people listen/watch each version?
Like one of the emails said,
While it's understandable that you have to edit down a given interview to fit into a time slot, it seems like a real shame to have whatever was left on the (virtual) cutting room floor to disappear forever. Personally, I'd very much like to see such material made available in the future (where it's deemed to be of sufficient interest/quality, of course).