It wasn’t a criticism, just more compelling reasons why breaking media into objects (media+metadata) is going to be the way content is created in the future.
Have a look at some of our experiments including http://www.futurebroadcasts.com which actually pulls in the local BBC news broadcast and does some client side processing to make it fit in.
I would say also say client-side is the way to go because then its very scalable, if you start doing this processing in the cloud bottle necks will happen, but I see how for alexa & google home its not possible so that works.
Love to chat in more detail… I’ll have to email you…